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The promotion went live on Sunday, in time for the gay pride season next month, which includes with the 40th annual Pride festival on June 23 and 24. "Over the past year, we heard from our team members and guests that they'd like to see an assortment of Pride merchandise available at Target," Snyder said. Target spokeswoman Molly Snyder said the Pride T-shirt promotion grew out of a grass-roots effort among employees and the company's LGBTA (lesbian, gay, bisexual, transgender and allies) Business Council, which includes about 1,200 employees at the company's headquarters. The Stefani design reads, "Love is love." Each Pride T-shirt sells for $12.99, all of which will be donated to the Family Equality Council. Two feature a design by rocker Gwen Stefani, who has her own line of kids' hipster clothing called Harajuku Mini at Target. Ten T-shirts are now featured on Target's website with gay-friendly themes.
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Target had supported Twin Cities-based Rainbow Families even before it merged with the council, she said. This is just a continuation of that support." "But here's what I know about Target and their work with us: They're 100 percent committed to the goal of families being respected in all communities including parents who happen to be LGBT. "I certainly recognize what an incredible reaction generated," said Jennifer Chrisler, the council's executive director. The Minneapolis-based discounter says the two aren't related - it has partnered with the Washington, D.C.-based Family Equality Council, which supports lesbian, gay, bisexual and transgender families, for more than a decade. has launched an online charitable partnership supporting gay pride. Two years after a brouhaha erupted over its support of a group backing Tom Emmer, the Republican gubernatorial candidate who opposed gay marriage, Target Corp.